Every self-published writer would love to have his book distributed and sold by bookstores. At first glance, DartFrog Books promises to do that, but there is a catch. There is always a catch. You must have your book published by IngramSpark or by DartFrog!
A writer has two options when submitting a book to DartFrog. The first is to pay an up-front fee of $89, and wait for an email that says whether the book will be displayed at a bookstore or not. If it is not, the author loses the payment. If the book is accepted, the author is up for another $386.
The second option is to pay $475 up-front, and get a critical ‘review’ of the book and why it might not be suitable for distribution. This part sounds like the traditional ‘book doctor’ deal/scam.
DartFrog Books will do some email marketing for an accepted author, and place one book with 20 bookstores for three months. For an additional fee, they will display the book at tradeshows.
The DartFrog website has no contract/royalty details, which should ring an immediate alarm bell. They do state that your IngramSpark royalty conditions apply, which doesn’t really help.
DartFrog Books is also a hybrid publisher. This means the author contributes to the cost of publishing, a massive $5500! In other words, this is vanity publishing and writers should steer clear of any such scheme. If they publish a book, they guarantee to distribute it to 20 selected bookstores.
I wold warn authors to beware when considering entering into an agreement witch such a company, but eeryone needs to make up their own mind about this. Happy to hear from writers who are satisfied with this service.